William "Bill" Rogers Coe (1901-1971) was the first son of William Robertson Coe and Mai Huttleston Rogers Coe. He followed his father into the railway business.
Educated at St. Paul's School in Concord, New Hampshire, he attended Princeton University and the United States Naval Academy.
Eventually he became Vice-President and Treasurer of the Virginian Railway Company, the railroad that his grandfather, Henry Huttleston Rogers had built.
Bill Coe married Clover Simonton in 1923, and they had two sons, William Robertson Coe II and Michael D. Coe, both archaeologists. The couple lived nearby in Glen Cove, New York and later, Mill Neck, New York.
Like his father, William Robertson Coe, William Rogers Coe had strong horticultural interests, and was a noted raiser of azaleas and rhododendrons, often exhibiting at flower shows.